11 | 16 | 2017

SBH to Mark Great American Smoke Out with Powerful Student Video on Smoking Message


Howard Matzner/Steven Clark
Andover Communications
Phone: (201) 482-4008
Email: hmatzner@andovercommunications.com

WHAT: In recognition of The Great American Smokeout, which annually challenges smokers to stop using tobacco and helps people learn about the tools that can help them quit, SBH Health System (St. Barnabas Hospital) in the Bronx will launch a powerful student-created tobacco PSA video that looks at tobacco companies targeting of the African-American youth community.  The launch will also mark the 15th year anniversary of the NYC Smoke Free Air Act. See link to video below.


The video was created by Jayvonne Hines, a recent high school graduate from the Bronx, who created the video as a student leader with the SBH Teen Health Center. The video takes a hard look at tobacco companies and their targeting of minority youth.  It’s part of court mandated-ad campaign by tobacco companies admitting they lied to the American public about their deadly and addictive products for decades.

WHEN: Thursday, November 16th (4 p.m. to 6 p.m.)

WHERE: Auditorium, Third Avenue and 182nd Street in the Bronx

DETAILS: The first ads will appear in dozens of major newspapers around the nation on Sunday, November 26 and the first television ads will appear a week later.  For more than 11 years, the tobacco companies have sought to weaken and delay the corrective statement ads ordered by the judge.  Despite progress in reducing smoking rates, tobacco use is still the leading cause of preventable death and disease in New York State and the nation. More than 28,000 New Yorkers die every year from smoking-related illnesses.

St. Barnabas Hospital is proud to have been the first Bronx hospital to sign and commit to a Smoke Free Campus.