The Dangers of Flavors: Menthol

The Dangers of Flavors: Menthol
A Public Health Concern
 
While smoking rates are seeing an overall decline, the use of flavors in tobacco products has seriously jeopardized recent progress. One flavor in particular, menthol, has had a particularly harmful impact on health - which is often overlooked.  Menthol cigarettes account for over 30% of the cigarettes sold in the U.S. For decades, the tobacco industry has used menthol cigarettes to target vulnerable and/or underserved populations, including youth, LGBT individuals and communities of color. Tobacco use is the most preventable cuase of death in the U.S., yet the continued sale of menthol has prevented a positive impact on mortality and morbidity rates for groups that have been targeted.
 
What is Menthol?
 
Menthol is a chemical compound extracted from various mint plants that can also be created syntheically.  As a flavor in tobacco products, it is makes a deadly combination  when mixed with nicotine. Due to its minty flavor and cooling effect on the mouth and throat, menthol masks the harshness of cigarette smoke, triggering deeper and longer inhalation, giving a false sense of "safe smoking" leading to increased addiction. As a result menthol cigarettes are the most popular choice and common starter for newer smokers and young people. Menthol smokers are more nicotine dependent and less likely to quit than non-menthol smokers. Combined with the allure of mentholated tobacco products, industry marketing tactics set unsuspecting consumers up for a lifetime of addicition. 
 
Disproportionate Impact
 
Menthol cigarette use perpetuates extreme health disparities. Despite the success that NYC has made in tobacco control and cessation, some populations have not reaped the benefits of policies put in place to optimize public health. Vulnerable communities nationwide have been the target of aggressive marketing campaigns focused on menthol cigarettes.
Youth: Menthol cigarettes are often a starter product for new and young smokers. They are more likely drawn to smoking menthols becuase the cool and minty sensation masks the harshness of tobacco smoke.
 
African Americans: Tobacco industry documents reveal that for years, cigarette manufacturers have used menthol cigarettes to target communities of color. African American communities in particular have been most affected by the deceptive marketing tactics of the tobacco industry. The pervasive marketing of menthol to marginalized commmunities is well-documented.  Tactics include targeted ad campaigns, and sponsorships of major and influential historically Black institutions (i.e, education, civil rights, cultural, social and community organizations) - as a result, over 80% of African American smokers use menthol cigarettes. In NYC, menthol use is higher among African American women (89%). Evidence suggests that the increased availability of menthol cigarettes in African American communities perpetuates the high rates of smoking and smoking-related health disparities. 
 
 
 

Key Facts:

  • Menthol cigarette smokers have lower rates of quitting than traditional cigarette smokers.
  • Among smokers in NYC, menthol cigarettes are more common among African Americans than any other racial/ethnic group.
  • Youth are a critical population for the tobacco industry, as over 90% of all regular smokers initiative before age 21.
  • 64% of Latino smokers use menthol cigarettes.

Resources:

FACT SHEETS

Menthol: A Public Health Hazard

Menthol In our Communities

NYC DOHMH: The Truth About Menthol Tobacco Products

NAATPN: Menthol Quick Talking Points

NAATPN: Menthol Fact Sheet

The Public Health Law Center: The Problem with Menthol

CDC: African Americans and Tobacco Use

 

TOOLKITS & TECHNICAL ASSISTANCE

NYC DOHMH: Guide for Community Based Organizations

The Public Health Law Center: Regulating Menthol Tobacco Products

Public health and Tobacco Policy Center: Regulating the Sales of Flavored Tobacco Products

 

WEBSITES

TRUTH Initiative: Menthol Facts, Stats and Regulations

Black Lives/Black Lungs: The Film

AATCLC (African American Tobacco Control Leadership Council)

NAATPN (National African American Tobacco Prevention Network)

CounterTobacco.org

 

 

 
 

Tags