Electronic Nicotine Delivery Systems (ENDS)
The use of Electronic Nicotine Delivery Systems (ENDS), more commonly known as e-cigarettes, or vaping, has significantly increased over the past few years. ENDS are considered tobacco products because they deliver nicotine derived from tobacco. No matter how it's delivered, nicotine is addictive and the use of ENDS is a gateway to the use of other tobacco products, including cigarettes, cigars, hookah, and smokeless tobacco—especially among youth. NYC Smoke-Free is committed to protecting New Yorkers, especially youth, from being lured into a lifetime of nicotine addiction.
- Ends are considered tobacco products becuase they contain nicotine - a derivative of tobacco.
- Use of ENDS is strongly linked to the use of other tobacco products, including cigarettes, cigars, hookah, and smokeless tobacco—especially among youth.
- ENDs are not FDA-approved as a quit aid and have been linked to serious health risks.
- According to NYS data, e-cig use among youth has doubled during the past year
Despite a steady decline in cigarette use among youth in New York State, ENDS use among adolescents is increasing dramatically — 160% between 2014 - 2018. The use of ENDS is higher among NY high school students than adults, with 43.8% of students reporting having tried e-cigarettes. According to NYC DOHMH's 2017 Youth Risk Behavior Survey, 45,000 NYC high school have used e-cigarettes or other vaping product; this is more than double those who report smoking conventiona cigarettes.
The tobacco industry is using manipulative and predatory marketing tactics to advertise e-cigarettes and other ENDS products to young people to lure them into becoming the next generation of smokers. These products are heavily marketed using approaches that were banned for cigarettes in the 1990s to tackle youth-targeted marketing. Tactics include attractive flavors, celebrity endorsements, alluring branding with words like “candy,” and fun designs that resemble toys.
PAVe (Parents Against Vaping and E-Cigarettes): Parent Toolkit
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