NYC Smoke-Free, in partnership with the NYS Tobacco Control Program, applies hard-hitting media campaigns to shift social norms regarding tobacco use. We utilize various forms of media to educate and advocate for the reduction in tobacco retail and marketing, the expansion of smoke-free outdoor spaces, the availability of smoke-free housing, and the end of tobacco sales in pharmacies. Our ads have appeared on telephone kiosks, bus shelters, ferries, social media, and a myriad of print and digital media throughout New York City. Over the past several years, we have launched a number of successful media campaigns to support our tobacco control and smoke-free policy initiatives.